Colourism is the discrimination against a group of darker skinned people based on the preference for lighter skin tones. It is a seed planted and deeply rooted in society by white supremacy, however it is watered by many communities, like the black and Asian communities. In these communities skin bleaching is sometimes used to achieve a lighter and therefore more beautiful Eurocentric skin tone.
These women are willing to compromise their health to achieve this standard of beauty. They are inclined to put their health on the line for more relationship and financial opportunities as a result of their darker complexion, which is seen as undesirable by some.
The increase of discourse on colourism, however, is burgeoning and therefore opening the minds of people who may have been naive to such issues. Movements like the natural hair movement continue to uplift and inspire black women to see the beauty in their natural hair and skin!